Video & Animation
It’s an exciting time in video and animation as demand for online content soars. Every day your customers watch hours of video content on social media, company websites and through live streaming. Internet users are actively searching for videos; looking for entertainment, support and advice, insights and knowledge, and for inspiration. Are you providing this?
Storyboarding is the most important step in creating video footage and animations. A storyboard translates your vision into a blueprint for your digital content. Without it your message can get lost, important elements overlooked and budgets get out of control. For really effective videos and animations that communicate, engage and result in action, storyboarding is essential.
From selling a product, to explaining a process, animations are a great way of creating memorable and engaging content to get your message across. Ingenious and creative animations can convey a large amount of information in a short space of time, making them extremely accessible to your audience, and creating valuable content for your organisation.
Technology has enabled businesses large and small to use the power of video to communicate with their audience. Now you can share footage shot on a Go Pro, filmed from a drone, or even filmed using a conventional HD video camera! There are infinite ways that video can be used to engage with your customers – are you exploring them?
Along with a storyboard a script keeps video productions focused on their key objectives. Scripting is not just about writing dialogue for actors to speak; it includes all the detail that will make the video a success, and ensures everyone involved on the production understands what needs to be achieved. Effective scripting results in successful videos and animations.
If your organisation was a celebrity who would they be, and crucially what would they sound like? All your marketing communications will have a tone of voice but your video productions are where your audience will actually hear your company speak! A voiceover will reflect that tone of voice you’ve established on other channels, and personify your company voice.