We were approached by a group of independent estate agents who had decided to create their own platform to market properties, enabling them to reduce overhead and not rely on the big players who were dominating the market. Along with Detype who we work with on all digital projects, we created a plan for the implementation of the project, of course starting with the branding.
A bright, modern colour palette was chosen to complement the variety of agents branding already in existence and full suite of assets was designed and produced to enable the business startup to launch.
The website (see separate post) was designed with tight integration with each agents property feed requirements, and Detype host and manage the site on an ongoing basis.
We’ve handed over a brand tool kit to the clients own in house marketeers, as well as designs for support and launch material.