Produced for our sister business Target Auto, this project is now being rolled out across multiple Volvo dealers. A personalised letter and supporting leaflet promoting the latest Motability offers across the Volvo range. This is sent out by Target Auto to customers who are eligible to change their vehicle in the coming months to designated postcode areas which are defined with the dealership.

This campaign is already returning great results with one Essex based dealer selling 5 vehicles in the first week and receiving a large number of enquiries.