As well as designing the new Arctic Trucks websites, we were tasked with exploring a new graphic language for marketing a new range of AT vehicles. This vehicle range consists of modified 4×4’s from brands such as Nissan, Toyota and Nissan sold in the UK, as well as Lexus, Ford, Mercedes and more which are sold in Iceland, Norway and UAE where Arctic Trucks have facilities.
The vehicles which are homologated to be sold by the brands themselves are undergoing a refresh with design touches which feature across the body kits regardless of brand, some of these design details we have fed into our graphic language which is used both across literature and the websites.
The UK market has just released three new models; Toyota Hi Lux AT35, Nissan Navarra AT32 and Isuzu Dmax Stealth AT35 these were all launched across the websites (global and UK), and literature was also produced for the dealer networks as well as a parts and accessories brochure for the Toyota model.
As well as the sharp, modern look and feel we’ve introduced new language into the work: Designed by extremes, defined for the road.
Read more about our work with Arctic Trucks here.