A major part of the rebrand we undertook for CLIC Sargent was handing over a robust but flexible set of brand guidelines for their own internal design team to be able to work with the new logo, logo applications and create their own campaigns. The detailed guidelines touch on all of the standard types of content such as typography and colours but also show how to treat images to unify them regardless of their source, as well as examples of the visual language we developed while working on the launch material.

To support the launch a large range of merchandise was produced for patients, employees and key supporters, these items included branded mugs, bags, hoodies and note pads all given the CLIC Sargent treatment and featuring the Young Lives vs Cancer proposition.