Having worked successfully with Hewitson Walker for a number of years, Chemical Code were asked to give them a completely new look in line with their new brand values and business plan. The new identity is modern and business like, it reflects the new business proposition ‘Experts. Like you.’ and the ‘Hewitson Walker Principle – Recruit with confidence’, with a renewed emphasis on personal, expert advice.
As part of the rebrand process we have updated the colour palette, typefaces, developed an illustration style and photography treatments to give their literature an identity and applied this across stationery for their multiple locations, various recruitment guides, and provided PPT & Word templates. Graphics were also designed for social media channels to ensure a consistent brand experience.
The website was then given a facelift, using the existing structure, but with the new colour palette, graphics and images applied across the site.