Ahead of their website redesign, we tweaked Running 4 Women’s logo adding a runner into the negative space of the ‘4’ to push the brand on a little. We also created identities for their upcoming race series – 4k, 6k, 8k and 10k sessions across the country. The identities reflected the current colour palette, using a flexible structure to add the location of the event within the lockup.
Running4women is the UK’s No.1 website community for women who enjoy running and leading an active, healthy lifestyle. Their registered members are a friendly lot who run for fun, to keep fit, lose weight or to raise money for charity.View more work