Leading data management company UK Changes approached us to develop a video demonstrating their new software – UK Changes Desktop. Known as one of the UK’s top data bureaus, their data management service has made searching, matching and linking records more efficient, and now their UK Changes Desktop software makes it easier to integrate into your own CRM.

The brief was to demonstrate the ease of using the software in a succinct video to be displayed on their conference stand, so needed to be engaging enough to hold the viewers attention without music or voiceover. With little existing branding in place, we developed the look and feel of the video, storyboarding it to ensure the customer journey was right, trimming the content down enough to tell the story without labouring over the information.