Guidant Group’s presence at this years CWS Summit in London had a new requirement as Impellam plc have just acquired Bartech, a business which will increase Guidant Group’s presences in the US once the merger is complete. A new creative approach was needed to communicate the two brands working together in partnership, so we developed a strong visual approach combined with the headline ‘Together, we’re stronger’. The creative has since been rolled out across exhibition graphics, advertising and invites.