Chemical Code have just created a new identity for Leamington residential development Morton Lofts / Morton House. The site a former office has been redeveloped into 7 flats and two loft apartments,
The identity mirrors some of the architectural features within the building, using sharp angles and a modern colour palette. The brochure has a double gatefold cover revealing the inner pages and uses an unusual format to ensure this literature stands out and feels unique.
The launch campaign – Modern has landed – reflects the top end fit out of the development, we produced advertising, email campaigns and signage as well as the brochure, the launch weekend was a great success with over 50% of the units selling.