This video promotes the Geotech G100 analyser. It specifically compares it to an old technique called Fyrite which is still in use today. The video explains the benefits of using a modern analyser, which will save time, obtain consistent results and perform multiple measurements.

Chemical Code initially worked up a storyboard in line with Geotech’s initial brief, we then worked together to refine the information and make sure the illustrations were informative but not overly complex – important when dealing with video and the worldwide audience Geotech are targeting.

The animation was then produced along with on screen dialogue.