With Impellam announcing the acquisition of Bartech and this business being brought together with the US arm of Guidant Group, we were tasked with coming up with a campaign which announced the joining forces of these two businesses which was to be displayed at CWS. 

We came up with a strong headline to reinforce this, with the ocean image being used to allude to the UK/US businesses coming together. This was then rolled out onto a stand, pull-ups and leave behind fact sheets.