This year Unity decided to spread some love for Valentines Day weekend and came up with some unique offers for each of the 8 brands they represent across their five locations.
We designed an email campaign for each brand: Subaru, Alfa Romeo, Chrysler, Jeep, Isuzu, Mitsubishi, Ssang Yong and Great Wall these were then sent to targeted databases and personalised to the appropriate Unity dealership.
The emails contained a link to a downloadable voucher and also promoted further offers and location information.
DM and advertising were also designed focussing on the unique Valentines Day offers and promoting the launch of the all-new Jeep Renegade.
The email campaigns gained a high open rate, and the click through rates were also considerably higher than pre-Chemical Code campaigns, this gave the dealer principals some real data before the Valentines Weekend events.