We were approached by Henley College Coventry to come up with a creative campaign to get potential students who will be completing their GCSEs or A-levels in 2016 to sign up for their 2016/17 courses. The current Ofsted criteria requires that all learners should have a clear aim of where they want to progress, whether that be onward to further education, applying for an apprenticeship or straight into full-time employment.

With this in mind, we took the idea of ‘progression’ and created a campaign called ‘Choose Your Path’ which uses visual signposts for courses and highlights a learners potential progression from that course allowing them to make a more informed choice of which path to choose.

We rolled the creative out on to course guides, flyers and posters as well as indoor and outdoor displays. We also pushed the campaign on Henley’s website and social media channels using the hashtag #chooseyourpath