As part of our continued work for Unity automotive we have recently started rolling out new work which features an tweak to their brand and use of our new proposition ‘We put U first”. Putting the customer first is at the heart of Unity’s approach and we wanted to create a strapline which we could also adapt for a range of marketing which keeps it fresh but also ensures the ‘U’ is front and centre.

The brand tweak has been rolled out across all of the key stationery and is now filtering into adverts and online campaigns.