We have recently started working with Geotech who are an established local company who manufacture and supply a range of gas analysers and environmental monitoring equipment and serve the UK and Europe.
As part of a wave of work we are involved in we initially identified that there was no existing structure to their product, sector branding and specifically the use of icons throughout their marketing literature.
So we have developed a scaleable hierarchy which will allow growth in the future, either through adding new product groups or entering new sectors, in a consistent format.
These are supported by other iconography such as Call to Action icons and also icons which will be used within software applications geotech are developing for controlling the products.
This new work is now influencing the latest product data sheets which we have also designed and produced as well as some product light boxes we have designed and developed for the existing website.