We’ve been working with EFDS (English Federation of Disability Sport) for a number of years and they asked us to deliver their new brand guidelines following a period of consultation resulting in a name change.
We were given the new logo which had been designed elsewhere and worked with the internal marketing team to draw up a list of requirements to support the deployment of the new brand as well as producing internal and external guidelines.
We first established what needed to be designed such as single colour and horizontal versions of the logo to ensure it could be used across a range of requirements, as well as defining a secondary palette of colours and developing a graphic language to support the new brand but also to ensure existing EFDS material could be rebranded without having to start from scratch every time.
We delivered the guidelines – as accessible pdfs – as well as a suite of assets for distribution, Word and PPT templates, HTML email signatures, stationery and assets for social media channels.
The new name and brand has been announced to the public and we are producing new marketing requirements to showcase the new direction so watch this apace for plenty of examples, coming soon!