Having worked with Blue Arrow for many years (10+), we’ve had our hand in many projects from signage to software to case studies and everything in between.

We were tasked to collate all of the work into a new rationalised set of guidelines – this involved highlighting any particular oddities that sat outside of the current branded work and update those inline with the agreed new direction.

A version was created for internal marketing/comms teams and a wider external version to assist other partner agencies, such as signage companies and digital producers.