When Arctic Trucks approached us we were unaware they were actually based just up the road from us in Warwick (they do also operate from Iceland, but the CEO happens to live locally which was pretty convenient for us..!).
Famed for building the famous Toyota Hi Lux that took Top Gear to the North Pole, Arctic Trucks had a number of requirements for their new site(s) and we established early on that as well as global site which would showcase the companies capabilities worldwide, country specific websites would also need designing to incorporate localised content and reflect the different services and products each country has to offer.
The UK site was launched to coincide with the launch of three new AT models, the Toyota Hi Lux AT35, Nissan Navara AT32 and Isuzu Dmax Stealth AT35, all designed and developed in their UK facility and sold via each brands own dealer network. These new models are the first of a new wave of AT branded homologated vehicles which are being developed off the back of the success of older models and the demand for unique, go anywhere vehicles.
The site will also feature a parts and accessories store and form the basis for the other country specific sites, we are currently building the new site for UAE.
Read more about our work with Arctic Trucks here.