Lets Animate!

Welcome, Welcome, Welcome!

It’s been far to long… but thats what you get when the studio is this busy! First off we would like to say a belated Happy New Year and Welcome to 2018! 

How are you going to set yourself apart
from your competitors this year? 

Well how about a little…

Video & Animation

What exactly is video & animation I hear you say?
Well heres a quick definition…

A simulation of movement created by displaying a series of pictures, or frames. Cartoons on television is one example of animation. Whilst video takes continuous motion and breaks it up into discrete frames, animation starts with independent pictures and puts them together to form the illusion of continuous motion.

According to my sources (Thanks Google) the first ever animation sequence was created in 1906  by J. Stuart Blackton and it was titled “Humorous Phases of Funny Faces”.

Its safe to say we have come along way since then but it is definitely interesting to see where it all started!


From the storyboard to the final product

Here at Chemical Code we are more than confident in our video and animation abilities and we have many happy clients to prove it!

If you’re curious about the process, I have just the answer…


Why should you get a video?

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to use an organisation once they see an accompanying video. 

A web page full of text can be tricky since there are so many ways people can interpret what they read. Animation can take the guess work out of explaining the usefulness and functions of a product or service. People also gain a better understanding of a service once they have a visual reference (its also an easy way to catch potential clients attention as we all no our attention spans are limited at the best of times!).

A video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

A couple of other quick points you should take into consideration…

Generate Increased Interest

More organistions are choosing to use social media to spread the word and one of the best ways to do this is by incorporating videos and imagery into their feed to generate interest in their services. According to a new study, over 70 percent of Internet users watch videos online, and over 50 percent of the entire population will watch online videos this year!

Rank Better in Google Searches

Statistically speaking, boring websites don’t do well. Sites that contain endless pages of block text rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand what you do. In most cases, the average person takes less than a minute to make a decision meaning you need to catch them quick!

Grab Audience Attention

Do you have a new product launch? Or a new service you want everyone to see? You can only go so far with the traditional design routes, Why not make a video which really hits the mark and does exactly what you need!


Some of our work

You will find out a bit more about what we do on our dedicated Video & Animation page, but here is a few of our recent favourite projects…

Duvas Technologies

Duvas Technologies are UK manufacturers of state of the art real-time environmental monitoring equipment. Our work for Duvas began with developing a new proposition for their flagship product, the DV3000. Following this, we were tasked with the creation of their new website, along with informative content about the DV3000.

We took initial creative direction from our proposition work, and set the foundation for the project with the script & storyboards. We then produced the graphic assets which were then animated to the storyboard and finally adding backing music. All of this formed a succinct & engaging animation that communicated the features and benefits of the DV3000 product to potential customers.


We’ve also recently produced a new animation for Geotech which showcases how quick and easy it is to swap out their GA3000 gas analyser when the unit requires servicing. A storyboard was produced along with a script, which is displayed on screen and then was translated into a variety of languages for use by distributors around the world.

Ashorne Hill / Jaguar Land Rover

Finally Ashorne Hill asked us to create a new animation to support a new elearning initiative for Jaguar Land Rover’s HR team – the Performance Improvement Plan. Working along side Ashorne Hills script writer we brain stormed the graphics that would support the information and how we could tie this all together with an accompanying voice over. The graphics needed to portray various scenarios within the workplace and show emotion as well as clear graphical representations of specific actions or inactions.


My personal favourites

So I have been a massive fan of animation since the first time i saw a Pixar film as a child, and was lucky enough to be able to develop my animation skills here at Chemical Code.



Once again thank you for taking time out to read the CC Blog! We really hope this has been a valuable insight into our video & animation services. If you want to see our case studies click here and as mentioned previously please take a look at our video and animation page!

We have lots and lots of exciting projects on the go at the moment so keep your eyes peeled!

Thanks again!

About the author

James is Mr Thorough which makes him an important part of our artwork team. With plenty of previous experience and a degree from Birmingham City Uni, he tackles the day to day needs of the artwork studio, working on the bigger projects and spinning plates when Paul's out and about!

Click to email James

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