Case study

A full service offering for a portfolio of brands for leading human capital services provider, Impellam Group plc

Impellam Group is the second largest staffing business in the UK and the 12th worldwide. They are currently listed on the FTSE AIM 100. Impellam are providers of Managed Services and Specialist Staffing expertise across the UK, North America, Asia Pacific and mainland Europe.

Though a network of 19 brands, they provide candidates with jobs at all levels, including doctors, lawyers, accountants, nurses, teachers, scientists, receptionists, drivers, chefs, administrators, engineers, cleaners, security guards, and manufacturing and warehouse operatives. They employ over 2,750 managers and consultants across over 234 international offices and place over 73,500 skilled people into work each week across a wide range of industries.

Chemical Code have worked closely with Impellam's marketing team over a number of years to fulfil the creative design and artworking needs for a wide-range of their brands. We also work closely with their digital teams on their websites, social media channels and email marketing. Read on to see how we have made a difference to some of Impellam’s major brands.

We’ve worked with Blue Arrow since 2005, catering for their design and artwork needs from external communications pods, internal marketing campaigns and infographics to e-marketing and recruitment press ads. We also refreshed their brand guidelines and produce an annual Salary Survey which includes various illustrations which have been incorporated into their website as part of a wider project to realign their website graphics as part of their rebrand.

"I consider the team at Chemical Code to be an extension of my marketing team. They offer an excellent service and exceptional value for money."

Toni Richards, Marketing Director

Having worked with the Comensura marketing team for a number of years, it was decided that we would produce a new set of guidelines to reflect the direction of the brand and the literature we produce for them. As part of the project we updated all of Commensura’s corporate literature, stationery, templates and also provided creative direction to Comensura’s in-house digital team who re-skinned the website using our layouts. We’ve also designed and produced an online diagnostic tool which allows their clients to identify what level of service they require.

Comensura is a specialist in organisational efficiency through the managed supply of people in large organisations across the public, private and not for profit sectors. Chemical Code provide Comensura with creative and artwork services, as well as email marketing.


We produce a large number of corporate documents for Guidant Group. These reports reflect the state of the recruitment market in various sectors and are often packed with facts and figures as well as tables and financial information about wages and employment numbers. Our job is to design visually engaging literature, pulling out snippets of information and keeping the design work looking fresh. We have a couple of examples here of recent completed reportsWe also designed a new brand and identity for Keeping Women In, a joint collaboration between Guidant Group and Anna Rasmussen (Open Blend Method) as well as working on various projects with Ridi which Guidant sponsor.

"We’ve been working with the team at Chemical Code for some time and they never let us down. The team have a fantastic, ‘can-do attitude’ and an impressive work ethic. Crucially, they turn around design work impressively quickly and to a very high standard. Highly recommend."

Alexa Garthwaite, Divisional Marketing Manager

Having worked successfully with Hewitson Walker for a number of years, we were asked to give them a completely new look in line with their new brand values and business plan. The new identity is modern and business like, it reflects the new business proposition ‘Experts. Like you.’ and the ‘Hewitson Walker Principle – Recruit with confidence’, with a renewed emphasis on personal, expert advice. As part of the rebrand process we have updated the colour palette, typefaces, developed an illustration style and photography treatments which has been rolled out across their literature, website and social media channels as well as stationery, recruitment guides, and templates for PowerPoint & Word.

Hewitson Walker has established itself as a professional recruitment specialist in the UK and operates from six offices in key locations including London, Basingstoke, Bristol, Welwyn Garden City, Leicester, and Leamington Spa. Chemical Code provide Hewitson Walker with creative and artwork services, as well as email marketing.


We produce a range of marketing material for Tate which range from infographics and employee handbooks, to recruitment guides and application forms. We also support them with a range of tactical marketing material including their prospectus as well as supporting them with creative and artwork for web banners and offline adverts. We regularly produce digital recruitment guides as well as keeping their 31 offices’ literature up to date.

"We’ve been working with Chemical Code for a few years now. They are professional, listen to all requirements and are able to work within a tight deadline. We would not hesitate to recommend their services to anyone that need design work."

Flore Guerrouani, Digital Marketing Executive

We recently produced a series of salary survey brochures for SRG. Working in conjunction with New Scientist and The Engineer, these surveys look at the various job roles within the science and engineering arenas and is backed by data from 5500 individuals. We also produced a quarterly interactive newsletter which utilises a clever navigation system in the style of the periodic table. We have also been working with their digital team onimproving some of the webpage layouts and cleaning up the content into a tight column structure utilising some of the graphics and styles we’ve developed for their ongoing marketing.

"We’ve been working with Chemical Code for several years now on a regular basis and they have supported us on a range of campaigns across different divisions, webpage designs, artwork, animations and video.
Chemical Code are a brilliant agency who are very flexible, efficient and professional. The quality of the work and the customer service from Chemical Code is outstanding."

Tania Hartman, Digital Marketing Executive

We have produced a wide-range of collateral for Carbon60 which range from brochures and wallplanners to recruitment videos and datasheets. We have also designed a new brochure highlighting their recruitment services for the aviation industry as well as producing a suite of fact sheets to enable them to target specific services at each sector wether that be Aviation, Defence, Utility or Construction.

Carbon60 provide engineering and technical people solutions that improve businesses all over the world.


We created a wide-range of creative marketing materials for Celsian Education. Recent projects include branch editable pdf brochures, a series of email templates, wall planners and a series of recruitment advertisements for print, web and email.

Celsian Education specialise exclusively in education, supporting clients across all phases and sectors of teaching and support roles by providing daily supply, long-term and permanent appointments. Chemical Code provide Celsian Education with creative and artwork services, as well as email marketing.