What do you stand for? A clearly communicated brand proposition is an essential differentiator for businesses and organisations today. Your branding attracts, inspires and retains your target audience by clearly communicating your message and core identity. Brand design is a significant part of this, visually articulating what you stand for.
A logo is not a brand but it can personify your organisation or your product. Designed to reflect your brand identity and then applied consistently across your print and online communications, it becomes the embodiment of your brand. If your logo doesn’t do this, perhaps it’s time for a redesign?
Successful corporate identity design communicates clearly your place in the market. It differentiates your business from that of your competitors, and signposts your value to your customers. Whether you are new to market or are looking to reposition your business, corporate identity design can help establish a strong brand proposition.
Logos, website design and branded stationery may help establish a brand identity. But to fully engage with your target audience, influence decision-makers, or change people’s perceptions a more integrated approach to brand development is needed. How is your brand perceived, and what can you do to strengthen this or change it for the better?